Why is this book different?
I've read a lot of books and I found the patterns between the ones that are actionable and the one's that aren't so I set out to create one of the actionable ones!
Pablo Olóndriz
Cofounder of miEthereum and Legis Music
Here are a few examples of Landing pages I've designed for my clients, all of them SaaS companies.
If you ever tried to learn how to get great results with SaaS websites, you will find that most articles are full of BS!
Nothing they explain is universal or actionable... They simply can't be directly applied in your own projects :(
I noticed they only cover superficial stuff around how to website looks without any research behind why people buy...
At least, that's the feedback I've been getting from my articles and free email courses from thousands of readers around the world.
Because of all this, I decided to write my own book.
I've read a lot of books and I found the patterns between the ones that are actionable and the one's that aren't so I set out to create one of the actionable ones!
When I was learning how to do this I didn't take the normal path...
I didn't learn this in college, in articles or books about Landing pages!
Instead, I focused on the longer/harder path and decided to study the real reasons behind conversions.
I studied the best Copywriters, Marketers and Psychologist in the world and how they became the best in their own field.
I took all of their principles and simply applied them on SaaS companies (and with great success).
This book is a compiles my years of research into an actionable guide that you can use to save your time and learn directly from my experience.
5 Chapters, 6 exercises in a highly actionable guide. If you follow it you can get great results too!
Chapter #1
This is an introduction on the method used in the book. I'll explain you how to position the product so you can find the people that would pay the most for it and how to tweak you message to convert more of them.
What's the best target to sell to?
Exercise #1: Who should you sell to?
Chapter #2
Explaining the problem is something that SaaS companies rarely do but it helps the visitor understand the value the product provides and why they should convert. I'll help you not only identify these problems but identify the big ones people are willing to pay for.
Why you should explain the problem first
Who should do this exercise?
How to find these problems
Exercise #2: Which problems are the customers willing to pay for?
Chapter #3
Now that you identified the problems we will focus on the positive outcomes of fixing them so can associate that to the product your selling.
Why turn problems into benefits?
How to find these extra benefits
Exercise #3: What are the added benefits people would pay for?
Chapter #4
Most likely there are people that are ready to convert but get indecisive if the message isn't clear enough. I'll help you identify these objections and get you a quick boost in conversions with this step alone.
What's an objection?
How can you identify them?
What's wrong with not answering them
Exercise #4: What objections do potential customers have?
Chapter #5
Using the exact terms the customers use will help them fully understand the product. Most of the time the founders or the product people find it very hard to do this because they are too used to the product. In this chapter, I'll help you overcome that bias and find the exact language the customers use so you can convert more of them into customers.
The importance of using the exact terms
Where can you find all these clues
How you might be doing it wrong
Exercise #5: How to find the exact terms the customers use to explain their problem and the solution they want
Chapter #6
After you've done your previous exercises you just have to follow the guide in this article and your answers will turn into the content of the entire page!
Overview and breakdown of the formula
Using a cheatsheet
Defining all of the copy
Finding the images
How to not get stuck
Exercise #6: Create your badass Landing page with this step-by-step exercise
Chapter #7
There are a lot of misconceptions about SaaS Marketing and Landing pages. In this chapter, I'll go through the most common ones and explain how you can overcome them. Once you are aware of these you can focus on only doing the things that work and spot the BS that's all over the internet.
Myth #1: Optimizing for Conversions
Myth #2: Using industry standards
Myth #3: Small tweaks, magic results?
Myth #4: Analytics
Myth #5: Split testing
Myth #6: The Buyer's journey
Myth #7: The Launch mindset
Myth #8: Marketing Channels
Myth #9: The "hyprocrite" mindset
Think of it as an actionable guide/cheat sheet than can easily consume time and time again.
At the end of each chapter there will be a couple of questions that will help you design a landing page.
Once you answer these, you'll get all the content for a great SaaS landing page!
Inside the book is my step-by-step formula for a conversion driven landing page for SaaS.
It took me years to perfect this into something that you can apply on any niche with predictable results!
This book is the 80/20 of all the knowledge and experience I acquired over the years so you can save time and get results as soon as possible!
"Pedro's process can generate awesome results. I can't believe he's sharing it all!"
Étienne Garbugli
Founder of Highlights, Author of Lean B2B
"This book it's packed with a ton of advice...I'll use it as a guide everytime I need to design a page to convert my visitors"
Pablo Olóndriz
Cofounder of miEthereum + Snail Arts
"If you follow the step-step exercises you'll end up with the perfect content for an entire Landing page!"
Pat Lavergn
Consultant for SaaS Companies
"If you find it difficult to create Landing pages that convert this book is a great resource!"
Orlie
Developer and Founder of Hivis.io
I'm Pedro Cortés, a Marketer + Designer that helps SaaS companies with their messaging in order to convert more visitors into customers. My work ranges from consulting with early stage SaaS startups to big redesigns of 7 and 8 figure SaaS companies. I've worked with clients backed by Seedcamp, 500 Startups, BoostVc and YC SC and I even have clients from the Inc 500 list!
What would it be worth if you could acquire 10% more customers? Or even just one?
I've done a lot of redesigns to help companies generate more revenue and I'll show you all of the secrets inside the book.
Teams take months to redesign their website and most of the time the results don't real pay of...
What's the opportunity cost of all that time?
I've nailed down the process of redesigning a SaaS website for conversions so I could do all of it by myself and not taking more than 4 weeks to do it.
My consulting calls cost $299/hour (not mentioning the 5-figure website redesigns I do)!
What if you could get all of my knowledge inside a book that costs 1/10 of that?
Just click the button below and you'll get the book. All of the payments are securely processed by Gumroad and this book has a 30 day money back guarantee.
You want to follow a proven process
You to learn how to design pages that convert with as few iterations as possible
You want to explain the product so well that visitors will understand it perfectly
You want to learn how to easily write copy that converts
You want to spend less time on iterations so you can get results sooner
Ideal for someone who just wants to learn more about creating better SaaS Landing pages
.pdf version of the book
All of the exercises
The SaaS Landing page cheatsheet
Future updates of the book
Conversion driven HTML and Sketch template
There's a 30 day money back guarantee! Just email me if you don't like it ;)
Want to do a bulk order for your team (and get a sweet discount)? Contact me here
Learn some of the principles of this book in a 5 step email course (as the free sample)