Paddle.com does an amazing job of showing how much money their potential customers can generate from using their product, that's how you make your pricing a total no brainer!
This is called pricing anchoring.
Before you show your price you need to ALWAYS remember your prospects how big could their ROI be so they think your price is totally not a problem.
Who should do this?
EVERYONE!
So take notes from Paddle and use something similar on your pricing page.
This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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