People don't understand the value, so they don't convert!

If people don't understand how valuable your product is and the benefits it can bring to their life you can't expect them to convert since there is no incentive to even try your product or schedule a demo. This is probably the biggest issue holding startups back from turn visitors into customers at scale.

Step 1

Identifying the problems

You might have a ton of problems currently and while that might sound like a terrible thing it's actually a great place to identify what's not working and use it to improve the message in the next version of the website

Step 2

Defining the right message

You need to speak the same "language" as your customer to really be able to convert them. It's about researching what benefits they care more about, what problems are more important and what terms we should use to communicate that your product is the best solution for their problem.

Step 3

Designing high converting assets

Now that I have done the research to know what gets your potential customers to take actions I will proceed to create a funnel designed to convert your visitors and all the pages that it needs to be completed

Step 4

Fine tuning the funnel to convert more people

Most people won't be ready to convert right away so we need to define alternatives that are lower commitment and higher up in the funnel to be able to capture those leads until they convert long term. This step alone usually accounts for 2-3x the leads