Because this has a lot of GIFs you need to check out the live version.

Basically, what this page does is it let the visitor understand exactly how the product works just with a few GIFs of them using their product.

The visitor see how easy it is to use (10x easier than what they are using currently), how well it works with their target audience and how the amount of use cases they have for this product and that really big companies are already using it.

It's obvious these guys are smart because to do this they designed their product to be very easy to use otherwise they couldn't explain it that easily.