Such a simple product and such a clear explanation, LOVE IT!
Here are two things that Wiza does REALLY well:
1- You can understand what it does right from the headlines and there's still a simple video to support it!
2- You understand how much all of these leads are worth.
What I would improve:
1- There's a testimonial saying "I scrapped 2000 emails from Linkedin in 1 hour" but unfortunately, it's a bit hard to see atm.
2 - I would mention how much are all of those leads worth in potential leads + time spend finding them. Why? So I can anchor the price and make it seem like a no-brainer
Regardless, this is an amazing example! SaaS companies take notes :)
This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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