What stands outs here is that the visitor is forced to look to the sections the arrows are pointing too.

The team over at ConvertKit understand that they are almost telling a story and they need to keep people engaged as much as possible.

This is not only a great example of great landing page but a great example of using visual cues to keep the visitors engaged.

The more engaged the more likely they will understand the value of the product and the more likely they are to convert!