Grammarly understands that they have different user bases and there was potential to showcase their business use cases.
This is what this page is all about showing how Grammarly can be very useful for teams and try to break the notion that they are only focused on the consumer.
Yes, I think there's still some work to do on the use cases part and in the overall explanation but I still think it's a good example as most companies don't even get half of this right ;)
This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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