PostMark does one thing really well -> Improving email delivery.
It's a simple benefit and direct benefit so the website needs to reflect that.
But there's one thing I love about this page than anything else:
They mentioned they improve email delivery and it's up to the visitor to relate to that to actual revenue.
It's 10x more powerful to let the visitor realise the ROI by themselves then trying to justify it too hard, this is one of the RARE examples of this strategy done right.
This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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