Why don't other SaaS companies follow this example?
This is EXACTLY what all headers should do (it also on my free cheatsheet)π
Introduce what the product does right at the top of the page! Give them a hint of what it does and the main benefit.
It has to answer "What's in it for me?" as fast as possible and Quokka does this pretty well.
Take notes and explain your product just as simply and as soon as this example.
This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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