This is one of the best examples of social proof I've seen in most SaaS companies' websites, here's why:
1) They explain the benefit for each person using the product. Seems like EVERY USER wins.
2) The testimonials focus on results potential customers can generate -> "millions in compounding gains" and "have delivered a 67x return"
3) They mention the reasons their customers switched from their competitors because chances are that visitors are currently using the competitor's tools and they want to understand why is ChurnBuster better.
4) They mention somewhat big/well-known SaaS companies in their social proof.
Spot on from ChurnBuster... SaaS Companies, take notes!
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This is the formula I've used with all of my clients. All you need to do is fill in the blanks!
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Here are a few videos where I breakdown important strategies around messaging, positioning and landing pages
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This is my brutally honest blog on conversion optimization for SaaS. It features 10's of articles around messaing and positioning for SaaS companies.
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This is what I use to write 80% of the copy for all my Landing page projects. If you answer the questions you'll too will be able to right the copy
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I help SaaS Companies convert more visitors into customers through better messaging and positioning
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